CDK Global

Cybersecurity continues to be a growing concern for all dealerships. Sophisticated cybercriminals will not relent. Read our second annual State of Cybersecurity report to learn more about how dealers are addressing cyberthreats and keeping up with compliance regulations.

October is Cybersecurity Awareness Month, which focuses on increased awareness of cybersecurity threats and best practices to protect data. Data privacy is more critical than ever before with more of our personal and dealership data is digitized and shared online. The more you know about data privacy, the better you will be able to protect yourself from risks.

Data Privacy and Security: The Basics

No matter how much things have changed, the automotive industry is still a relationship business. Whether customers are connecting with you online, on the phone or in person, they still want to be treated with care and their time to be respected. Seeing your team and your processes from the customer’s perspective is the best way to figure out what’s working and what needs to be improved.

Dealers continue to face headwinds when it comes to luring service customers away from other providers. Service Shopper 1.0, a CDK Global research study conducted in 2020, shared vital statistics that revealed the gap between dealer expectations and consumer behavior, and provided insights for ways dealers could close the gap.
CRM (customer relationship management) software is your dealership’s most versatile tool. It handles everything from marketing to lead nurturing and customer relationship building.