Jessie Hammonds

In today’s fast-paced world, time is one of the most precious commodities, and nowhere is that more evident than in the automotive industry. For years, car buying and selling has been synonymous with long hours spent in dealerships, a stack of paperwork, and what often feels like an endless back and forth between buyers and sellers. In an era driven by technology and customer expectations, automotive dealers need to embrace a transformation — one that puts speed and convenience front and center.

The journey to purchase a car is ever evolving, and the spotlight is shining bright on customer experience. Believe it or not, consumers and auto dealers want the same thing: a more efficient and seamless car buying process. In fact, 88% of customers say the experience a dealer provides is as important as its products and services. The days of tolerating a disconnected journey in the car buying experience are winding down fast.

The challenge of maintaining your dealership’s cybersecurity extends beyond the technical realm to include a critical layer of personal responsibility. One of the top hazards that dealerships around the nation confront are people and their activities, yet few dealers have a well-developed program to manage this human risk. You might be surprised to learn that 85% of data breaches are caused by the “human element”. So, what can dealers do to help minimize risk?

The pandemic has taught us that flexibility is key. The struggles over the last 2 years have forced consumers to adopt to a new way of purchasing. In our daily lives, online ordering and shopping has become more prevalent than ever. The consumer journey has modernized from what it once was — especially in the auto industry. The dealers that have continued to be successful are adapting to this change by listening to their customers' need for technological collaboration.