CDK Global

The last few years have proven the old adage that nothing is constant but change.

We share common likes, dislikes, wants and needs which can be quantified and focused to drive your marketing campaigns.

Service bays across most dealerships have been full or over capacity for quite some time now.

Today’s digital-savvy customers want a modern, customer-focused Sales team using up-to-date technology.

Higher interest rates, lower inventories, chip shortages and falling used car prices — it’s no secret that the automotive sales and service business has gotten harder and more competitive.

Drive More Sales With a Better CRM

A quick, dependable internet connection that keeps you linked to your DMS, CRM, and other business apps is essential to operating a successful and lucrative organization.

Jason Griffin, Executive Manager at Mazda Roseville, is a stickler for relevant and timely engagement with customers. He's been integrally involved in training to ensure all team members know when and how to engage customers during the buying process.

According to Jason, adding CDK Elead CRM to their suite of tools has enhanced their real-time communication — and gives them a significant advantage over Carvana, Vroom or anybody else in this kind of digital selling space.

Turner Chevrolet in Crosby, Texas has been a fixture in the Baytown community for years. As a family-run business, they take pride in helping their customers find the right vehicle for their family at the right price.

Our Service Shopper 2.0 study reveals how customer perceptions and actions have changed since our 2020 study. Read it today to see new data and insights that will help you increase shopper satisfaction and profits in your Service Department.