The way you communicate with your customers and your employees says a lot about your dealership. Our new e-book, Collaboration: The Key to Driving Dealership Success, will show you what you need to build, manage and maintain a high-performing communications network. Read it now and learn why you should build your business through collaboration.
Car dealership marketing is famous for flooding the airwaves with ads. While there will always be a role for these strategies, it’s time to dust off your marketing playbook and take advantage of social media and artificial intelligence (AI) technology.
Demographics are changing. Millennials are now the fastest growing segment of buyers, with Generation Z right behind them. Shifting some of your investment to digital platforms like that are more popular with younger consumers like Instagram and TikTok makes a lot of sense.
Whether they're tapping to pay with a physical card, using a digital wallet on their smartphone or wearable, or paying with a QR code, the way consumers are paying in person continues to move in one direction: contactless. Are you moving with them?
