Jen Miller

It’s old news that consumers today browse and research potential vehicle purchases online before coming into a car dealership. Ninety-five percent of vehicle buyers use digital as a source of information. Two times as many car buyers start their search online versus at the dealership according to research from Google.

Faced with ongoing margin compression and changing customer expectations, auto dealers are working hard to find new ways to create process efficiencies to grow their bottom lines and deliver great customer experiences. The good news is that your store can accomplish these goals without hiring more people or purchasing more technology. The key is to maximize the technology and data you already have to increase employee productivity and dealership revenue.

Modern retail is a term everyone is buzzing about. Yet, there are still a lot of questions about what it is and how it works. This uncertainty naturally leads to confusion and resistance to change. It’s time to bring some clarity to the topic. Read on for answers to four of the big questions frequently asked by dealership management.

Chances are you’ve seen these two phrases popping up a lot regarding vehicle sales. But what do these really mean, and what’s the difference between the two? The answers are key as dealers continue to adapt to a new way of purchasing that meets consumer demand for an easy, seamless car shopping experience. So, let’s dive in.

Digital retailing tool use surged during the pandemic, and now 84% of dealers report using it in some capacity. But only 30% of dealers use the tools in the showroom to incorporate shopper preferences once they’re in the store. Yet, dealers using digital retail tools throughout the sales journey gain five more units on average per salesperson!