When dealers first started using TruVideo to share Service videos, the goal was to help customers better see and understand the repairs that were needed on their vehicle. Quickly, the video experience was seen to successfully accomplish this goal.
Then learnings continued — and the results exceeded that initial goal. Consumer trust went up; and dealers reported seeing an immediate increase in consumer experience (CX) scores.
Some issues at your dealership can be so close to you that they go completely unnoticed — and cost your business money. See how the objective eye of an experienced performance consultant can help you identify and remedy these issues before they cause further damage.
The way you communicate with your customers and your employees says a lot about your dealership. Our new e-book, Collaboration: The Key to Driving Dealership Success, will show you what you need to build, manage and maintain a high-performing communications network. Read it now and learn why you should build your business through collaboration.
Car dealership marketing is famous for flooding the airwaves with ads. While there will always be a role for these strategies, it’s time to dust off your marketing playbook and take advantage of social media and artificial intelligence (AI) technology.
Demographics are changing. Millennials are now the fastest growing segment of buyers, with Generation Z right behind them. Shifting some of your investment to digital platforms like that are more popular with younger consumers like Instagram and TikTok makes a lot of sense.
