CDK Global

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How AI Will Take Strategic Data-Driven Marketing to the Next Level

Compared to other retail industries, auto dealerships have been slow to adopt data-driven marketing. Small- to mid-size dealerships often lack the resources to access and analyze their data, let alone incorporate it into their marketing strategies. As a result, most dealers continue to send the same generic email blasts and postcards to large segments of their database.

Three Tips to Improve Email Marketing KPIs

It’s no secret that customers hate email spam. For example, my dad recently bought a gently used Hyundai Sonata. One week after he bought it, he received an email about trading it in. I probably don’t have to tell you that he opted out of further email communications.

This Report Will Help You Get Service Customers Back

Our researchers asked Service customers why they leave and how dealers can regain their business. The responses we received and analyzed were eye-opening.

Fine-Tune Your Phone: Ring Transfer Abandon

What to Do When They Keep Hanging Up. Replacing cold transfers with warm ones. Taking written messages. Answering in three rings or less. These are just a few tips that can help you stop dropping the ball on dropped calls. Download our latest infographic to learn more.

Build Trust With More Effective Customer Communication

CDK ServiceView powered by TruVideo allows you to show customers exactly what needs to be repaired by utilizing high-quality video, and an integrated two-way texting platform

Fine-Tune Your Phone: Hold Time Abandon

Don’t Leave Your Customers Hanging. Consumer Reports says that a long wait on hold is the third most annoying experience for customers while calling a business. How can you make sure your customers stay happy when they’re on the phone? Our infographic can tell you how.

Are Service Technicians the New Video Stars?

Service departments have been experimenting with videos for their customers. But how effective have they been? And are they worth the effort for your dealership?

Fine-Tune Your Phones: IVR and Voicemail Abandon

Optimize Your Phones for When You Can’t Answer. Are your voicemail boxes are set up properly and cleaned out on a regular basis? Have you tried calling your store after hours to see how well your IVR process works? Download our infographic to get more tips that will help you create a better voicemail experience.

Five Ways Your Auto Dealership Can Benefit From Artificial Intelligence

CDK Global unveils how key decision-makers at dealerships can leverage AI technologies, including Machine Learning and Natural Language Processing, to solve business problems and identify profitable opportunities.

How Video Affects ROI

Once dealerships started seeing the benefits of Service video, there was still one question that needed to be answered: what was the return on investment? So, TruVideo conducted further research to provide dealers — particularly those with low or medium adoption — with a delta report.

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