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Make more informed decisions by learning from our experience
Newspapers and TV are the traditional giants of a dealership marketing strategy. But relying solely on these two channels constricts your reach.
CDK Global
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What’s the most iconic noise of our time? I’d argue it’s the text message alert sound associated with the iPhone.
The car business has come a long way in many areas, but employee retention is not one of them. Turnover in the Sales department is still high.
When I bring up the topic of sales training and how important it is for employee retention, I get one of two responses. Some managers believe their current training process is adequate, because that’s the way they learned. The “process” may be basic manufacturer training and a manager teaching the road to the sale for a day or two. After that, the salesperson is left on their own.
Process — We all know it’s important, yet time and again we see salespeople skirting the process in hopes of finding a shortcut to success.
A new report from eLEND Solutions shows 80% of dealers surveyed fast-tracked adoption of digital retailing tools due to the pandemic.
If you’re like most independent dealers, you loaded up on used inventory during the first few months of the pandemic.
If you’ve been in the business for a long time like I have, you’ll remember when every dealership desk had a built-in ashtray.
With the help of CDK Global, Audi Coral Springs is molding themselves in the way the customer wants to do business. The dealership’s culture and vibe are the perfect fit for Sign Anywhere, a solution for selling cars in a world where different customers have different needs. Watch the video to see how Sign Anywhere is making a big impact.
Just as the internet changed the landscape of traditional advertising and media, COVID-19 and social distancing requirements are changing the way consumers expect —and need — to buy a car.
Dealers are in the people business and need to ensure their customer experience matches expectations.
