Today’s modern dealerships need to maximize technology efficiently to improve operations and the client experience. Successful dealers leverage technology to gain speed to value, exceed their goals, and tackle new problems. Central to this success is the management of IT systems and a robust support system. Putting all the pieces in place to achieve success is often a complicated puzzle to solve.
Have you experienced lengthy downtime to your network due to employee error, malware, or ransomware? It happens more than you think. For all the ways downtime can impact your business, view this infographic.
Dealerships are facing network challenges on an increasingly frequent basis. Protecting your network from cyber-attacks and employee attrition has never been more important. Successful dealerships are turning to managed services providers to help in their efforts to stay ahead of competition. Here are some key industry trends that every IT decision maker should know about.
Let’s say a dealership has successfully overcome concerns of trust, fair pricing and convenience — and won back customers that had been previously lost to other providers. How easy is it to keep them coming back for service?
The numbers suggest it will take some work: shopper loyalty, according to a 2020 study conducted by the CDK Research and Insights Team, ranked dealerships (at 47 NPS) significantly behind independent service providers (at 63 NPS).
A 2020 study conducted by the CDK Research and Insights Team found that 74% of customers who opted to go outside of a dealership for service would consider visiting a dealership in the future. This is encouraging news for dealers, as it suggests there’s potential for customer behavior to change.
But what would it take to move shoppers to not only put dealerships into their consideration set, but to choose one for service? When asked about this, shoppers expressed hesitance — specifically about dealers’ ability to:
There have been many articles about how the pandemic made dealerships take a digital leap forward in 2020. For most dealerships, this means they added digital retailing tools to their websites. Did anything else change?
Surprisingly, not much. In most cases, dealerships haven’t changed their sales processes to adapt to technology and changing customer behavior. They’re still pushing the in-store appointment, ignoring online leads and offers and trying to get customers to follow the path they want them to take.
