CDK Global

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Gen Z Shoppers Should Not Be Stereotyped

Born between 1997 and 2012, Gen Z is the latest generation of Americans to enter the workforce. And they will need to look to the new and used car market to get to work. Even today, 76% of commuters use their own vehicle to get to work.

Three Steps to Incident Readiness

Improve cybersecurity outcomes by preparing your dealership IT Security team to respond quickly and effectively.

Gen Z White Paper

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Get What You Want From Your Next Automotive CRM With This Checklist

Most dealers are painfully aware of what part of their current system they are unhappy with, but far fewer have considered exactly what they want or need.

Now Is the Time to Learn and Lead With AI

For the past two years as an industry, we’ve been expecting things to get back to normal when it comes to both inventory levels and ways of doing business. But as it becomes more clear that slim inventory will continue into the foreseeable future, now is the time for dealerships to consider opportunities that may have been overlooked.

Advanced Vehicle Lookup API Leaves Outdated VIN Decoders Behind

As today’s digital-savvy shoppers do more of their new and used vehicle shopping online, they need access to quick and accurate vehicle information.

Five Factors to Consider Before Every Technology Investment

They’re the considerations that help determine the success of every dealership solution and supplier relationship. But all too often, they get buried beneath a landslide of technical info.

4 Outbound Customer Retention Strategies for Sales and Service

Successful dealers are pivoting towards repeat customers as the focus of outbound sales and service campaigns.

Notable Trends at NADA 2022

NADA 2022 conversations we were able to have with colleagues in person were more informative and even more exciting than we expected.

Look to Your Vendors for Sales Training

Today's automotive sales training often delivers a poor experience, simply because the programs were not designed with modern retailing in mind. Most trainers still teach the old way of selling, but those tactics won't work for today's retail environment.

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