Jason is the F&I Product Marketing Manager for CDK Global’s Modern Retail portfolio, orchestrating the launch of multiple solutions to help dealers meet the needs of customers in this ever changing market. This includes the signing experience as well as the processes to move the F&I office into a fully digital workflow. He is responsible for the coordination between CDK customers and our product teams to improve the F&I experience for both dealers and car shoppers.
Generation Z is coming of age and beginning to slide into the driver’s seat. While this generation follows those that precede them in prioritizing price as the biggest motivator for what car to buy, they follow their own path when it comes to protecting this very large purchase. And that difference can influence how F&I Managers provide value to these young buyers.
Today’s car buyers value a fast, easy and convenient experience. Transactions have become faster over time due to tools like digital retailing and mobile applications. However, the F&I office continues to eat up time. A CDK study found that 65% of consumers spend up to 45 minutes waiting to see the F&I Manager.
